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PHOENIX - As Facebooks latest step into sports, the social media giant is launching Trending Super Bowl — a real-time hub for content from Sundays game between the Patriots and Seahawks.The hub will allow followers to see how the game is going on a scoreboard module, while also viewing Super Bowl-related posts, photos and video posted by professional media, celebrities and friends. The module will also include a running play-by-play from the game, and videos of some of the commercials from the broadcast.Facebook is trying to improve the experience around big sporting events for users. During last years Super Bowl, more than 50 million Facebook users had more than 185 million interactions (posts, comments and likes) about the big game.We have been the second-screen, real-time audience, says Dan Reed, head of global sports partnerships at Facebook. This Trending Super Bowl is part of a broader effort to better surface the great conversations happening in real time around live sporting events.And not only during the game — Trending Super Bowl will be live beginning Saturday morning.We know the Super Bowl is an all-day extravaganza and this will certainly be available pregame and during the game and postgame and halftime, of course, Reed adds. We also recognize it is about the pageantry around the game and the halftime show and the TV commercials.Facebook wants the hub to be one-stop shopping for all sorts of content for the game. Facebook only will present material posted by official owners, such as what the NFL is posting on its Facebook page, or interesting and enlightening items posted on individual Facebook pages by anyone.Facebook isnt new to the biggest sports happenings. Last year, it saw 350 million people worldwide engaged in conversation around the World Cup.Surveys have shown that two-thirds of TV viewers use social media during a broadcast. Of those people who are on social media while watching, 85 per cent are using Facebook, the company says.Also of benefit to Facebook, Reed says, are the quarterbacks in the game. Tom Brady has become the most-liked NFL player with more than 3 million, recently passing Troy Polamalu. Russell Wilson is a frequent user, including a locker room shot of him with the NFC championship trophy after Seattles overtime victory against Green Bay.Tom is a real model for how the paradigm is changing for how athletes can interact with the fans, Reed says. Theres always interest in seeing what Tom Brady posts after a game, they are so authentic and entertaining.Having both of those players active on Facebook is certainly great for us; they cant post during the game, unfortunately, Reed adds with a laugh.So where can this lead?We really want to incorporate the amazing experience you get when you attend the game into the lean-back experience of watching at home, Reed says. We feel we are best positioned to do that; we represent the largest collection of sports fans anywhere on the planet.___AP NFL website: www.pro32.ap.org and www.twitter.com/AP_NFL Marwin Gonzalez Jersey . Patrick Sharp scored twice and Patrick Kane, Bryan Bickell and Nick Leddy also connected to lead Chicago to a 5-2 win over the Devils on Monday night. Alex Bregman Jersey .A. Happ? Happs seven wins are second on the staff to Mark Buehrles 10. Win-loss record is an antiquated stat, sure, but win total is generally an indication of a pitchers ability to work deep into games, enough to be personally affected by the result. http://www.astrosteamproshop.com/Astros-...no-Kids-Jersey/. David Perron had a career high four-point night with two goals and two assists as the Oilers experienced an offensive explosion, blasting the Columbus Blue Jackets 7-0 to record a rare home win for their second victory in a row. Mike Scott Jersey . He was signed to help with depth to the receiving corps because of the loss of Shamawd Chambers to the 6-game injured list. Carlos Beltran Jersey . The alleged sexual assault is believed to have happened over the weekend of Feb. 1, when the hockey team was in Thunder Bay for two games against Lakehead University. The criminal investigation branch of the Thunder Bay Police Service is leading the investigation with help from Ottawa police.If the Vancouver Canucks needed something to watch on the trip to Phoenix, "Eternal Sunshine of the Spotless Mind" may have been a good choice. The Canucks will need to quickly forget about their previous effort when they visit the Coyotes on Thursday night hoping to avoid a third straight setback. Vancouver has lost seven of its last eight games, dropping a 1-0 decision at Los Angeles on Monday to begin a three-game road trip before getting run out of the building in Anaheim on Wednesday night. The Canucks yielded six power-play goals in a 9-1 loss, with both of their goaltenders struggling. Eddie Lack got the start and yielded three goals on 13 shots in just under 24 minutes of work. He was replaced by Joacim Eriksson, who made his NHL debut and was lit up for six goals on 31 shots. However, five of the six tallies Eriksson yielded came with the Canucks shorthanded even with Vancouver coming in as the top-ranked penalty killing team in the league. "Their power play kind of put the game away for them and the game kind of got away from us from there," said Vancouver defenseman Dan Hamhuis. Already down 6-0, Zack Kassian got the Canucks on the board with a power-play tally with two seconds to go in the second period. Vancouver coach John Tortorella didnt even want to try and explain the loss afterwards. "It does me no good. It does the players no good to discuss anything what happened here. Thee biggest thing for us is we need to get out of here and get ready for our next game," said Tortorella.dddddddddddd The Canucks are likely to go back to Lack tonight and he has never before faced Phoenix. The Coyotes are in the midst of their own struggles, having lost six of their past seven games while going 3-8-4 in the last 15. They lost their fourth game in a row on Tuesday night with a 2-1 setback to the hosting St. Louis Blues. Defenseman Oliver Ekman-Larsson scored in his second straight game and Mike Smith made 16 saves. Despite the loss, the Coyotes managed to stay in the game after getting outscored 14-5 in the first three contests of this four-game slide. "This was much better because we gave ourselves a chance to win," said Phoenix head coach Dave Tippett. "We had a lot of chances to score in the third. We took some steps in fixing our problems here tonight." Tippett hopes that also is the case with Smith, who is winless since Dec. 21 and has lost seven straight decisions. He is 4-3-1 with a 2.37 goals against average in nine career starts versus the Canucks. Starting tonight, Phoenix plays its next three games at home, where it has a winning record at 12-7-3. The Coyotes and Canucks have split two meetings this season, with each team notching a post-regulation victory at home. Vancouver has won three of the last four encounters overall and four of its last six in Phoenix. ' ' '